Our Solution It's estimated that 30% of all U.S. mail is improperly addressed, leading to delayed delivery or no delivery at all. The majority of undeliverable-as-addressed Standard Mail is disposed of as waste. Customers now have alternative solutions for addressing this problem due to the Intelligent Mail Barcode and our Direct Mail solutions platform.
Previously, data companies would provide value up-front and prior to any Direct Mail campaign being printed. After the previous processes concluded, there still remains the 15% waste issue.
Facts are accurate - Standard Mail that is considered UAA represents lost money and lost opportunities
Why would you continue to spend money on marketing intelligence, printing and postage costs for retention and loyalty mailings when you know that your mail is treated as waste the minute it enters the mailstream?
Up Front Data Scrubbing and Software Solutions - Traditional list Compliers will provide an inexpensive means of cleaning UAA records up front but will only update 8-10% of those addresses on average. With Returned Mail Solutions, you now can continue to utilize those current relationships, yet improve your marketing response rates, budget, revenue and profitability by attacking the remaining percent that is treated as waste.
Marketing executives have not had a way to effectively measure their returned mail for Direct Mail campaigns due to the expense associated with mailing the campaign at First Class postage or utilizing other expensive methods for tracking. We know that the 15% that is treated as waste is money that is thrown away. That's right, up to 15% of your Direct Mail campaign budget is disposed of the minute it hits the mail stream. The mail never reaches your intended customer, therefore no response, no sales and no profit.
There is not an argument for this new way of thinking. We're in the process of revolutionalizing how Direct Marketing executives think about Direct Mail and UAA. Postal tools are important, but by no means take care of the entire issue. NCOA, CASS, LACS, DPV, DSF and AEC only assist with the overall problem.
The problem will never go away 44 million americans move each year, representing 17% of the population. Business moves are actually higher at 20% annually. Of the moving population, both residential and business, only 30% actually complete the Change of Address process with the United States Postal Service. That leaves 70% of the mobile public for you to find. You can't do it through NCOA or the other postal hygiene databases.
We have the experience with solutions for both critical and direct mail documents , and have been deemed the BEST BUSINESS MODEL and MOST COMPREHENSIVE SOLUTION for UAA mail processing in the United States.
Opportunities Significant annual Direct Mail postage savings through optiMAIL
Significant enhancements to Direct Mail deliverability for prospect mailings, savings in postage and printing costs through The ScoreCard
Significant cost savings, increased prospecting, loyalty and win-back results from DMRAddress
Up to15% of all Direct Mail is treated as waste. With a campaign cost of $500,000, then $75,000 goes into the garbage immediately upon mail. Why continue with old processes?
