DMRAddress Our marketing (Direct Mail) Search solution that utilizes the Intelligent Mail Bar Code (IMB) and Address Change Service (ACS) to update those records that have been deemed UAA.We capture data records directly from the USPS ACS files and perform a thorough Search process, through hundreds of different public and non-public databases.The solution attacks directly the up to 15% of all Direct Mail that is deemed UAA and treated as waste.Previously, marketers utilizing Direct Mail as a medium have not known about the records (customers) that have ended up in landfills; and, if they have, they have suppressed those records by traditional market practices. We now give power to marketers, by advising them not only of the records (customers) that continue to mail to waste, but are updating those important addresses for continued loyalty marketing.Our solution compliments where traditional front-end data compliers conclude.We also can combine DMRAddress with any RMS Capture solution.
